THE DIFFERENCE BETWEEN MARKUP AND MARGIN
One of the biggest decisions of your business is determining the right price for your product. The pricing has to be competitive and at the same time, high enough to turn a reasonable profit. Achieving the right balance between these two can be really hard. Calculating your markup and margin are highly essential in such cases where the two numbers are used to estimate the sale price and cost of the goods. While these two seem similar, there are some important differences between the two. Markup is the amount that you charge above the cost of goods. Margin is the difference between the cost of goods and the sales price. Even if the distinction is subtle, it is rather important, particularly where formulas are necessary to make crucial business decisions. Calculating Markup vs. Margin can be challenging, but the formulas are relatively simple. It means you can apply these to your pricing strategy once you know how to use them. HERE IS A SIMPLE EXAMPLE: The cost price of a product i...