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Showing posts from August, 2021

SETTING UP AN ONLINE ORDERING SYSTEM THAT REALLY WORKS

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  Online food ordering is picking up pace as more and more people are looking for taste within their own premises. The demand is not going to abate soon. A study indicated that at least 70% of Americans preferred online food deliveries. At this rate, by 2025, the market is expected to overshoot $200 billion. Online ordering systems are now imperative if restaurant owners wish to get a piece of their market share. While this is visibly an additional revenue stream for your restaurant, you are ideally playing against a highly competitive marketplace. Here are some approaches analysed by experts at  OVERSEE POS . Along with these come both the pros and cons for each of them. Using your website to create an in-house ordering platform Utilising your website would mean you may have to first one if you don’t have already and then accept your client’s orders through the website. A website building platform or a CMS will be required, after which customers can go to the URL to place the order. T

Ways in which technology is enhancing restaurant experiences

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  The restaurant industry has been going through a spate of changes from kerbside pickups to robotic chats to smart kitchen appliances. Consumer habits have also shifted simultaneously as technology-enabled businesses accelerate change and keep up with the latest trends. There are several ways that technology helped shape the present and the future of the restaurant industry. POS SYSTEM - MOVING BEYOND THE BRICK AND MORTAR The concept of the restaurant has moved beyond the four walls. Three out of five consumers order takeout or deliveries once a week. Two out of five say that they get meal kits so that they can prepare food instantly at home, just the way a restaurant would make it for them. Experiences are important for consumers today, as they combine them with the excitement of eating out and the convenience of staying indoors. Technology is thus allowing restaurants to shift away from their traditional four-walled communities to meet greater demands of the consumer. Modern-day cui

THE IMPORTANCE OF VOICE OF CUSTOMER

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  Today, markets are more hypersensitive than ever. Post pandemic, everyone is trying to grab the entire loaf of bread instead of just their portions. In the midst of economic downturns, and copy-cat entrepreneurs, keeping the customer happy is extremely important. Whilst clients are overly pampered in the name of personalisation, there must be a way to ensure that your restaurant stays afloat and does not succumb to pressure from competitors. Voice of Customer is a unique model that helps business owners gather feedback, opinions and reviews in general, of the service so that you can learn and turn the tables around for your operations. A restaurant PoS system is what it takes to make the customer’s voice heard. WHY IS VOC IMPORTANT? Voice of the customer, or VoC, is a combination of customer feedback, customer opinions and general views of your brand and product. The process also helps restaurant owners understand customer perspectives and the overall journey with an impartial view.